Tuesday 11 January 2011

Harry Potter Marketing cont.





 This is the cover of the new Harry Potter game that accompanies the film once it's been released. The game raises awareness of the film to teenagers as the film is rated T and the cover is very action-orientated. It seems action packed as the main character Harry Potter is running towards the viewer with his weapon raised, ready for battle. The dark forest that surrounds him could connotate to the danger that he must face during his journey while his the eyes of his enemy are above as if suggesting that he is watching and observing him. 


This is a movie poster that was used to promote the upcoming release of the new Harry Potter film. The poster uses the iconic Hogwarts castle but differently from the previous films. This time it shows how the franchise has become dark, sinister and much more focuses on action as the old, fantasy Hogwarts castle has now been set ablaze. It excites the audience who grew up with the film as they are now more used to action films as they have aged with the franchise.







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