The movie posters can be found on buses around busy cities and cinemas. This movie poster provides a narrative image that the students of Hogwarts aren't kids anymore and that the movie will focus around some serious events.
The front page of the movie magazine Empire is of Harry Potter in an action stance, this makes the movie seem action-packed. Glass surrounds Harry to symbolise how his life is breaking around him, his friends and enemy are also in the glass so it seems like his relationships with his friends are at risk.
The front page of the Harry Potter website provides an insight into what the new movie will be about. It's an action shot of the trio running through the woods so gives the idea that the film will be heart-racing and action-packed.
The toys that are sold promote the fact that the film is out and can appeal to a younger audience who play with action figures.
The trailer of the new film tells the audience a lot about what the film is about but manages to leave the viewer with questions. This is so that it interests the viewer and makes the pay to see the film so that their questions are answered.
The billboard is used to inform a large audiece on the upcoming Harry Potter film. The picture used also suggests a lot of action takes place in the film, almost a war between the two. A billboard is a good way to advertise as large amounts of people will see it no matter their age, gender and opinions on the franchise.
The release of iconic Harry Potter merchandise is used to promote the film.
The sticker book came out free with newspapers so it advertises to a large audience. It promotes the film to people who buy the newspaper but also to children who will want to collect the stickers, also putting money into the franchise.
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